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How to Gain Followers on Instagram

Instagram can be a competitive environment when you try to expand your account and raise your following. It has over 1 billion monthly users, an ultra-smart algorithm, and thousands of profiles. Growing your Instagram account may not be as simple as it seems, but it allows you to connect with your followers on a deeper level.

You'll want to build a loyal following of people interested in what you have to say. This is your target audience. Your account's reach and impact depend on the current followers you have. The more followers you have, the more people are aware of your brand.

This article will show you some of the simplest methods for increasing your Instagram followers.

Engage with Followers in Your Niche

This is one of the simplest ways to gain followers. Have you ever commented on a clothing store's Instagram post, and one minute later, you get a follow request from similar brands? Most of the time, these accounts will take a peek at your profile.

It's not always guaranteed that those people will follow you back. In fact, only 2 out of 10 people will follow your account back. It can be difficult at times, but it's totally worth it.

Hashtag Research

Hashtags are a way for Instagram users to find new people to follow by browsing relevant content. You should use popular but relevant hashtags on your posts.

You can also build a community to establish brand awareness by using branded Instagram hashtags. It’s a hashtag unique to your business. You can also entice your followers or customers to include your branded hashtag in their own posts for a chance to win a prize.

Regular Posting and Determine When Is the Best Time and Day to Post

The Instagram algorithm improves your visibility of getting discovered depending on your posting consistency. Make sure you devote some of your time to create appealing visuals—your content matters. You shouldn't post just to say that you are regularly posting.

You should also study up on how Instagram works. For example, these Instagram Caption Lengths (source: Later). Last 2020, the Average number of characters per post was around 400.

There are Instagram stories if you really want to share something that’s not really feed-worthy and would ruin the aesthetic of your profile. It’s the ideal spot for short and "natural" material.

You can also use Instagram Tools like Later, Planoly, Sprout Social and other apps to determine between the times you post and the amount of engagement you get from those posts.

According to Hubspot, the greatest time to post on Instagram is between 10 a.m. and 3 p.m. CDT. And the best days to post on Instagram are Wednesdays throughout the day, especially around 11 a.m., and Friday from 10 a.m. to 11 a.m.

To get more specific with your hashtags, search keywords that you think your audience would search on Instagram. You can then use the high-performing hashtags other people are using to attract your target audience.

Cross-Post Your Contents

A good way to repurpose your content and get the most of it is to cross-post your Instagram posts. This is great if you're on multiple platforms but don't have the time to make several different posts each day you're posting on. It makes it easier for you to create brand awareness on other platforms.


These are just a few simple ways to broaden your reach on Instagram. There's no shortcut by any means. If this all sounds overwhelming to you, Social Media Management and Marketing is our specialty. Please reach out if you want to get started or have any questions to:

We love helping entrepreneurs with their social media!

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