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Designing a Logo That You'll Love

Updated: Apr 5, 2021

What comes to mind when you think about the worst logo you've ever seen? It's understandable if you're having trouble coming up with one.

That’s because good logos stick. The poor ones, on the other hand, do not. Web posters, advertisements, and social media posts all have different design goals, but none are as dependent on being recognized as a logo.

Some of the best logos are the least complicated—think of Apple, McDonalds, FedEx, Nike, Coca Cola, and many more.

A logo is the most effective way to reflect a company or brand. It's not just an image; it's a symbol that reminds people of who you are, what you do, and how you can assist them.

You deserve a logo that makes you happy, regardless of your budget.

If you're having trouble coming up with new logo designs because you've run out of creativity, here are a few pointers that could help:

Research and browse for inspiration.

Getting started on any creative project is always the most difficult aspect. It's great to have an idea, but getting too many ideas at once can be a challenge.

Examine other companies in the same sector. Start looking at websites and see how other brand logos represent their business.

Also look for logo design hashtags especially on Instagram, given the nature of the site. Check out some popular logo design hashtags: #logo #logodesigns #logodesigner

Selecting the most comfortable tool for you.

With so many online logo editors out there, you can design a brand logo for your business with minimal effort. Gone are the days when hiring a graphic designer was your only choice. Now, you can use the following online resources to design and create your very own logo:

1. DesignEvo Logo Editor (Free & Online) - There are over 10,000+ professional logo templates that are searchable and customizable for your option. You can also download it for free.

2. Canva Logo Editor - Canva is an all-in-one graphics design program that is common among designers of all types. The platform's logo editor is also very nice. It has premium images and logo designs that require a paid subscription.

3. LogoMakr - LogoMakr has a simple, step-by-step logo development process that even novices can understand. With a database of over a million searchable graphics, a text toolbar, and a streamlined, easy-to-arrange layering interface akin to Photoshop, this program is ideal for beginners.

4. Hatchful by Shopify Logo Builder - The Hatchful logo designer is a free online logo maker. It will ask you a series of questions, such as your company, preferred logo look, and so on, to generate logo designs that are tailored to your preferences.

5. Ucraft - Ucraft's logo creator is ideal for making minimalist logos. Ucraft offers three basic design options—text, icons, and shapes—as well as a drag-and-drop interface for fast logo adjustments. Although the design choices are minimal, Ucraft's ease of use makes it an excellent tool for creating a logo in a hurry.

Choose the right colors.

Choosing the right color for your brand may be exciting but there are few factors you need to look out for, will it be able to give the impression you want other people to see, will it look good on your packaging (assuming you have physical products) and colors from your logo will appear on your website, in-store signage, social media feeds, marketing emails, and everywhere else a user interacts with your business.

If you consider having a multicolored logo, here are some online tools to help you: Canva’s Color Palette Generator, ColorSpace & Paletton

Keep it Simple

When you jam so many ideas into a single logo, the viewer becomes confused. Bear in mind that logos are often reduced to tiny sizes, particularly when used on promotional products such as keychains or letterheads. How can you fit all of those specifics into such a small space?


Just because all the other coffee shops in your area use coffee cup in their logo does not mean you have to do the same. Explore and make your imaginations run wild even if your idea is unusual. Just make sure that you keep your logo design relevant to your business.

Obtain Feedback

You'll hit a point where you can't tell the difference between letters and shapes, or good logos from bad. If this occurs, it may be time to seek input. Feedback is vital to the creative process because it is the only way for artists to “test” their concepts.

Here are some questions to consider asking while receiving feedback:

  • Is there something on the logo that seems out of place?

  • What words would you use to describe my brand?

  • What is it about the logo that you remember the most?

  • Is there something that confuses you?

  • What part of the design would you delete if you could?

More precise questions would result in more precise responses and better feedback.

Polish your logo

The strength of your designs will become more evident as you collect feedback. So the more feedback that you receive, the more ideas you will get. You'll find that certain elements of your design aren't sticking as well as you expected. Possibly, small things that you didn't give a second thought to would prove to have a huge impact.


Brands with good, iconic logos are more likely to be remembered. It may appear that going through this phase to produce a simple picture is a lot of work, but it's worth it when you remember that the logo will be connected to your brand for a long time.


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