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Leveraging Social Media to Increase Sales and Traffic

Although selling has always been a social activity, buyers and technology have changed over time. When done correctly, social selling enables salespeople to precisely target customers, create relationships, and fill their pipelines with skilled, high-intent leads.

All marketing strategies must be able to reach consumers where they are. Since today's customers are online and social, it's critical for marketers to stay on top of social marketing to reap the benefits.

Well, here’s how you can generate more sales and traffic from your Facebook and Instagram presence.

Use Facebook Dynamic Ads

Facebook Dynamic Product Ads, including personalized emails, offer greater relevance and ideal timing based on users' previous activities on different websites or interaction with Facebook content.

Use Carousel format to optimize your visual content

This format allows you to highlight various features, advantages, or even several items in one commercial, giving marketers more options on how to use their ads.

It highlights the benefits of a single product and at the same time advertises multiple products on a single ad which is very cost effective.

Offer discounts or giveaways to encourage people to share your content on social media.

It's not difficult to come up with a fantastic giveaway. You can use a variety of choices and tactics to boost traffic and sales with this strategy today. What matters is how to plan a well-thought-out reward campaign that can produce significant results.

Take advantage of Instagram Stories

You can use Instagram Story to send marketing updates to your brand's followers, as well as to keep them informed about upcoming sales, activities, and promotional campaigns.

You just have a few seconds to convey your message; make it straightforward and unforgettable.


For decades, social media has been on the rise, allowing people to connect across borders. It would undoubtedly have the same effect on commercial activities. Selling and buying on social media platforms like Facebook, Instagram, Pinterest, and even Snapchat would soon become the rule. Act now to reap the benefits and stay ahead of your rivals, or you'll be left behind.


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