Saving you Time and Money on Email Marketing
You're losing out on the real metrics if you believe email is gone. What is the truth? Email marketing is still going high, and it could be the best strategy for increasing your business.
Email marketing continues to be the most successful marketing channel, outperforming social media, search engine optimization, and affiliate marketing.
Marketing platforms and patterns change over time. While certain patterns come and go rapidly, email is one of the few outlets that has stayed relatively constant.
One of the most significant obstacles is the time it takes to build a professional-looking email from scratch. Marketers may waste a lot of time designing and sending out emails that don't look great if they don't have the right resources.
The following is a list of free email marketing resources that you can use:
HubSpot, which is best known for its marketing automation platform, recently introduced a free email marketing tool that can handle several small businesses' transactional email requirements.
It's incredibly simple to master. There are pre-built templates, so you don't have to start from scratch every time you create a blog. You can simply open the tool and begin writing right away.
HubSpot's services can cost from $50 per month per user to more than $180 per month per user.
2. Sender
Sender is another email provider that provides a great free plan. Along with its segmentation, integrations, and breathtaking features that you can customize, it also provides push notifications.
One of the main reasons for Sender's inclusion on our list is its robust analytics function. It allows you to see who has opened your emails and clicked on the links, as well as when they were opened.
You will have up to 2,500 subscribers and send 15,000 emails a month on the free plan.
The next upgrade costs $10 a month for 5,000 users and 60,000 monthly addresses.
3. Sendinblue
Sendinblue is a marketing communication platform that includes email marketing tools as well as other features including CRM management and landing page design. Sendinblue offers a fantastic free plan (unlimited contacts) that includes SMS text message receiving, SMTP, in-depth analytics, and powerful marketing automation features all in one place.
You can have an unlimited number of contacts on the free plan, but you can only send 300 emails a day. As a result, if you want to send email blasts to all of your subscribers at the same time, it may not be the best choice.
The Lite package costs $25 a month and includes 40,000 addresses. The regular sending capacity is no longer in effect.
4. Omnisend
Omnisend is a sophisticated e-commerce marketing platform that incorporates all of your contact channels into one convenient place. Its free plan only includes email, but it's more than enough to help small and medium businesses' email marketing efforts.
For users who only operate online shops, OmniSend is a must-have among these email service providers. It easily removes items from your store and produces enticing and engaging emails and opt-in forms to help you extend your email list.
You can send 15,000 emails a month and 2,000 emails a day with the free plan. It makes no difference how many people subscribe to your newsletter.
If you need more emails per month or more advanced features, upgrading is a personal decision. For 500 subscribers and 15,000 addresses, the first choice costs $16 a month. With more subscribers, the email count and price increase.
5. SendPulse
SendPulse bills itself as a multi-channel marketing platform, but email marketing is its most common feature. It contains a wide range of professionally crafted email templates that you can easily customize with a drag-and-drop editor.
You should be able to send web-push updates to your subscribers with a little setup that allows you to add a piece of code to your website.
SendPulse analyzes the subscribers' behavior to develop a plan for increasing email open rates. This AI predicts when your recipients are most likely to open their emails and sends them at that exact moment.
Free up to 2,500 subscribers and 15,000 emails. This is perfect for those who want to try out email marketing for the first time.
6. Benchmark
Benchmark Email is a great choice for an email marketing tool that allows you to create responsive emails that look great on any platform.
The editor allows you to edit images directly in the editor, and the models are suitable for a wide range of businesses. Simultaneously, this method is simple enough to use that the employees would be able to subscribe and unsubscribe without difficulty.
The free plan allows you to have an unlimited number of subscribers and send up to 250 emails a month, which is almost identical to Mailchimp's free plan.
If you want to upgrade, you can start with 600 subscribers and unlimited sends per month for $13.99.
7. Mailchimp
You've already heard of Mailchimp, a pioneer in email marketing software. Since it was one of the first major email providers to provide a fully free plan, Mailchimp is a favorite of many bloggers and small businesses. Furthermore, Mailchimp provides excellent eCommerce and email marketing software.
The Content Manager, where you can store your photos and files for easy access, makes designing emails on the platform a breeze. Mailchimp allows you to automate emails at key points in the customer journey, allowing you to send out welcome emails, order confirmations, and more with ease.
For up to 2,000 users, the free plan contains 10,000 emails a month.
It costs $10 a month to switch to unlimited emails–the catch is that you can only have 500 users, which isn't the case with other alternatives.
Email marketing is a powerful tool for promoting your company. It is still the most common way for advertisers to deliver content and for companies to establish long-term customer relationships. Nonetheless, it necessitates a significant amount of effort.
You own the connections with email marketing, so you don't have to worry about algorithm changes reducing your scope.
That’s why building a successful email marketing campaign is more important than ever.