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Selecting the Best Social Media for Brand Marketing

More than half of the world's population currently uses social media. For companies, this means that these sites can reach almost every sort of customer.

The opportunity to interact with people all over the world in real time and exchange news, thoughts, and art has forever changed the way people communicate.

As we are all aware, social media platforms are now vital for businesses. It’s the best way to communicate with potential and target customers. But how do you know which is the best platform for you?

You should think about the following factors before choosing the right platform:

  • Define your goals

  • Identify your audience

  • Determine the right channel

Here’s a list of the most popular social media platforms right now:


With over 2 billion monthly active users, Facebook is the most influential social media platform. It is a good platform for building relationships and keeping in contact with friends.

Let's not forget the new Facebook for Business feature, where entrepreneurs can now easily put their brand on the market with targeted advertising opportunities to increase their customers.


LinkedIn distinguishes itself as a social network for business people and working professionals. It is the most popular social media site for professional use. LinkedIn will help you find potential suppliers, clients, and business partners, helping you to extend both your professional and social networks.

It's a great place for businesses, managers, and headhunters to find qualified or technical workers, as well as professionals, freelancers, and service providers searching for jobs or projects.


With 2 billion average monthly visitors, Youtube has become one of the biggest search engine platforms. Youtube has a great way to offer compelling visual materials to targeted audiences, with the potential for very good ones to go viral and hit millions of people across social media.

Aside from just posting your video contents on Youtube, it also lets you embed videos in other websites. Talk about less effort and effectiveness!


Aside from Youtube, Instagram is another social media platform that places a strong focus on visuals. This is advantageous because photographs are the most effective way to immediately catch someone's attention. This is something that businesses should keep in mind when designing their content marketing strategies.


Twitter rose to prominence as a microblogging platform that only enabled users to post text messages of up to 140 characters. Twitter is a fantastic tool for connecting with other industry influencers and brands. By quickly sending short and direct posts to target users, the response is also up-to-date on this platform.


While it is still relatively young, the platform for short-form video has already made a significant impact on the social media community. The only drawback is that creating content with viral potential necessitates more effort. Tiktok has a very young demographic so be very creative with your contents if you decide to use this platform for your brand.

Aside from the listed social media sites above, there are a slew of other social media sites to choose from. It all comes down to selecting the right venue for your company and the sort of targeted audiences you want to attract.

The use of social media is a good choice for targeting new customers and engaging with existing customers because most of the audience is likely to use at least one of those social media sites.

Since social media can connect you with audiences that are right next door as well as people all over the world, social media is an essential tool for any company who wants to stay relevant and gain visibility online.


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